- unprompted recall
- /ʌnˌprɒmptɪd 'ri:kɔ:l/, unprompted awareness test /ʌnˌprɒmptɪd ə'weənəs test/ nounan advertising research test to see how well a respondent can remember an advertisement when he or she is given no help in remembering it● A disappointing number of respondents did not remember the advertisement at all in an unprompted recall.Compare prompted recall
Marketing dictionary in english. 2015.